Why Sender Policy Framework is Vital to Your Small Business Website

You may not have heard of Sender Policy Framework (I know I didn’t know much about it when I first started my website).  But SPF is vitally important to the delivery of your emails.  Sender Policy Framework is a method for addressing the issue of email fogery (i.e. someone pretending to send an email from your account) and the issue of your email getting blacklisted from Internet Service Providers (ISP).

Deliverability of your email is a huge issue these days.  With so many people sending spam email, many ISPs are cracking down on email (even legitimate email!), if it looks like spam.  How does this affect you?  Well, if you don’t take certain precautions, when you send an email to someone it may end up in the junk folder, or worse, it may not be delivered at all!

Implementing Sender Policy Framework is just one step in your fight against spam and against being unfairly blacklisted.  Learn more about sender policy framework. This website has a free tool to help you create an SPF record for your website. Then you just have to add the information to your Domain Name System (DNS). If you don’t know what that is, talk to your domain registry or website hosting company, or hire a professional to take care it for you. For someone that’s done it before, it’s a quick way to protect yourself and ensure better email delivery. Contact me and I’d be glad to answer your questions or help set up SPF for you.