Keyword Development

Keyword Development is an important part of helping people find your website through the search engines.  Keywords are the terms that people might use to find your site. For example, if you have a massage therapy practice, then massage therapy would be your keyword.  And if we created a page about massage therapy, there’s a chance your site might show up when someone types massage therapy into a search engine and clicks search.

The power of keywords multiplies when you create a niche site using mulitple keywords that are all related.  For instance, massage therapy, bodywork and swedish massage are all related words.  If we created a site using all these words, it would help the search engines find us better.  We might also choose to include a couple pages like, how to find a great massage therapist, top 10 qualities of a good massage therapist and so on.  These pages may only drive a couple people to your site each month, but as my marketing mentor says, “I can’t show you one way to drive 30 people to your site, but I can show you 30 ways to get 1 person there.”

I make use of several keyword development tools, many of which are free, although some you must pay for.  Google Keyword Tool and Word Tracker are two of the more prominent ones I use.

If you’d like help developing a list of keywords, please contact me or call me at (520) 300-0973. I usually focus on 25-30 keywords for your site.

Magic in the Desert is a website development company in Arizona specializing in keyword development for your website, as well as website design and website marketing.