Usability Testing
Usability testing plays an important role in the success of your website. Understanding how people are using your site is vital to creating a website that functions the way you want it to. Drawing on your specific concerns and goals, we utilize a test group of Internet users, including users from your target audience, to help identify weaknesses in your site’s usability.
For example, the goal of your newsletter sign-up page should be to get people to sign up for your newsletter. If that’s not happening, then we need to analyze how users are interacting with the page and what’s causing the inaction. Sometimes the answers are obvious, and sometimes they’re unpredictable. Using the information we gather from the usability test, we can then talk about the best ways to redesign the page for improvement.
Usability testing starts at $1000 per site and costs vary depending on the size of your site. You’ll receive a complete and comprehensive evaluation including a report of what was observed in each of the test users, potential problems, and recommendations for improvement.
