Search Engine Optimization

Search engine optimization (SEO) may seem complex, but it’s really quite simple.  SEO is the process we go through to ensure that the major search engines like Google, Yahoo, MSN and Ask are able to understand what your pages are about.  This allows these search engines to properly index your site, and when this happens, the people who want and need to find your site do.  Here’s how it works.

If I’m creating a web page about Reiki, then I need to include something called meta data.  This is data that the search engines see, but your visitors don’t.  This meta data tells the search engines what your pages is about and offers suggesions for where the page should be indexed.  Then, when someone does a search for Reiki, your site shows up, the person clicks on the link and now they’re surfing your site.  This is simplified, but you get the idea.

I offer search engine optimization services to ensure that you’re incorporating the best practices to ensure that your website has a search engine friendly layout, page title, page description, keywords, good keyword placement and density, and sitemap.

By going through this process of search engine optimization, you’re not losing the essence of your message to your visitors.  You’re simply clarifying it for the search engines in a way that ensures your web pages will show up when people search for specific words on Google search, Yahoo search and others.

Magic in the Desert is a website development and marketing company in Arizona.  For more information please email me or call (520) 300-0973.